Privacy Policy

01 Scope

This Policy applies to personal information we process about visitors, registered members, and subscribers of The New Pour. By using the Platform, you acknowledge the practices described here. It should be read alongside our Terms of Service.

02 Information We Collect

Information you provide

When you create an account or contact us, we collect the details you give us, including:

• Your full name and work email address;
• Your password (stored in encrypted, hashed form);
• Your company or brand, professional role, and primary market or country;
• Your communication preferences, such as whether you opt in to The Review briefings.

Information collected automatically

When you use the Platform, we may automatically collect technical and usage data such as your device and browser type, IP address, pages viewed, and interactions — typically through cookies and similar technologies.

03 How We Use Information

We use personal information to:

• Create and administer your account and provide the Platform's features and Content;
• Send you the briefings, updates, and service messages you have requested or that relate to your account;
• Personalise and improve our Content, intelligence, and user experience;
• Maintain security, prevent fraud, and enforce our Terms;
• Comply with legal and regulatory obligations.

04 Legal Bases

Where applicable data-protection law requires it, we rely on one or more of the following legal bases to process your information: performance of our contract with you (to provide the Platform); your consent (for example, for marketing emails, which you may withdraw at any time); our legitimate interests (such as improving and securing the Platform); and compliance with legal obligations.

05 Cookies & Tracking

We use cookies and similar technologies to keep you signed in, remember your preferences, and understand how the Platform is used. You can control cookies through your browser settings; disabling some cookies may affect how the Platform functions. Further detail is set out in our [Cookie Notice].

06 How We Share Information

We do not sell your personal information. We share it only in limited circumstances:

• With service providers who process data on our behalf (for example, hosting, email delivery, analytics, and payment processing), under appropriate confidentiality and data-processing terms;
• Where required by law, regulation, or valid legal process;
• To protect the rights, safety, and property of The New Pour, our users, or others;
• In connection with a merger, acquisition, or sale of assets, subject to this Policy.

07 Data Retention

We keep personal information for as long as your account is active and as needed to provide the Platform, then for a reasonable period to comply with legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we delete or anonymise it.

08 Data Security

We apply administrative, technical, and organisational safeguards designed to protect personal information against unauthorised access, loss, or misuse. No method of transmission or storage is completely secure, however, and we cannot guarantee absolute security.

09 International Transfers

The New Pour serves members across Africa and beyond, and your information may be processed in countries other than your own. Where we transfer personal information internationally, we take steps to ensure it remains protected in line with this Policy and applicable law, using appropriate safeguards such as [standard contractual clauses].

10 Your Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you;
• Request correction of inaccurate or incomplete information;
• Request deletion of your information;
• Object to or restrict certain processing, and withdraw consent at any time;
• Request a portable copy of information you provided to us.

To exercise any of these rights, contact us at privacy@thenewpour.com. You also have the right to lodge a complaint with your local data-protection authority.

11 Children's Privacy

The Platform is intended for professionals and is not directed to anyone under 18. We do not knowingly collect personal information from children. If you believe a child has provided us with information, please contact us so we can remove it.

12 Changes to This Policy

We may update this Policy from time to time. When we make material changes, we will revise the "Last updated" date above and, where appropriate, provide additional notice. We encourage you to review this Policy periodically.